Asad Masood's Contact Details

Asad Masood's Company Details

Dalda Sales Trainings & Development

Lahore, Punjab, Pakistan • 650 Employees
Food Production

History Dalda's story begins in early 1930's when Hindustan Vanaspati Manufacturing Co (today's Hindustan Lever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a Dutch company, Dada & Co. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan Lever introduced the letter ‘L' for Lever into the name; giving rise to the name DALDA. Dalda Banaspati through its promise of superior quality & taste has won the hearts millions of consumers making it not only a household name in the sub-continent by synonymous with the genre vanaspati. Dalda, in its quest to meet the changing needs of its consumers; entered the oils segment through the launch of Dalda Cooking oil. In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group in collaboration with Unilever Employee Welfare Group, who formed a separate company under Dalda Foods (Private) Ltd. Dalda Foods (pvt) ltd took Dalda's over 60 years of heritage combined with continuous innovation and indepth consumer understanding and maintainence of high quality standards has made it the leading brand in the Cooking Oil and Fats industry. Within a short span of 4 years Dalda Foods expanded its Brand Portfolio through the launch of Manpasand; to meet the needs of the vast middle-income segment. Manpasand Banasapti and Cooking oil was launched at end-2005 and has grown to become one of the most formidable players in the industry. The Dalda portfolio was also expanded to seize the opportunity arising from changing consumer lifestyles and increased health awareness; the company entered the pure-oil segment in early 2007. In a bid to expand capacity and further strengthen position in the premium segment and enter the lower-income segment; Dalda Foods acquired the brand "Tullo" & "Pride" from Wazir Ali Industries in January 2007