Asha McMullin's Contact Details

Asha McMullin's Company Details

Charity Intelligence Canada

Toronto, ON, CA • 10 - 19 Employees
Non-Profit

Charity Intelligence Canada (Ci) began out of frustration in 2006. We questioned if our own charitable giving was making a difference. We wanted to move away from traditional giving methods toward a better way of giving. But we could not find high quality evidence-based research to help guide our giving decisions. Nor could we find an independent third party to turn to for advice. And so we began calling charities from across Canada, asking hard questions and seeking excellence. Our approach to charitable giving is different. Just as a financial analyst researches potential stocks to find the best investment opportunities, Ci uses similar research methods to find exceptional charities for donors. Ci also helps donors create a balanced giving portfolio to best reflect their giving interests and the change they hope to achieve. As a result, donors have the tools they need to give better and get higher returns on their donations - donations based on evidence, not on emotion. This means that more of what donors can afford to give goes toward making a difference. Charity Intelligence's analysis goes beyond plain subjectivity or narrow financial analysis to dig deeper to arrive at those charities proven to be the best in their field: not just 'do gooders' but 'good doers', too.