Ashish Negi's Contact Details

Ashish Negi's Company Details

Forbidden Foods (BRB Popped Chips)

, Delhi, India • 11 - 50 Employees
Food & Beverages

We are a new age Packaged snacks start-up founded by seasoned entrepreneurs with a proven track record in the Indian consumer sector. Forbidden Foods targets to establish a leadership position in the modern packaged snacks industry in the country. The company launched its first range of products - BRB Popped Chips - in Jan 2020 starting with Delhi-NCR. The products are Not Fried, Not Baked, but Popped Chips - an innovative and better-for-you snacking alternative. While the products are very tasty, they are also significantly healthier compared to other chips in the market as they contain 60% less fat as compared to regular fried chips.The current portfolio comprises 4 flavours each on Popped Potato Chips and Popcorn Chips (yes, you read that right, popcorns in the form of chips)!! All eight flavours are thoughtfully chosen to cater to every kind of taste palate.In the last two years, the distribution presence has expanded from the first market of Delhi-NCR to over 10 cities currently across major retail stores in both Traditional and Modern set-up. The products are also available on online platforms like Amazon, BigBasket, SwiggyInstamart, Flipkart Grocery, Zepto along with the BRB website.