Ashton Heldsinger's Contact Details

Ashton Heldsinger's Company Details

African Jacquard

Cape Town, Western Cape, South Africa • 5 Employees
Textiles

African Jacquard is a home textiles company who has been designing, weaving, and producing a range of African-inspired products, such as bed throws, cushions, table linen, towels and kitchen linen, in the heart of Cape Town, since 2014.Founded by French born owner and Creative Director, Christine Daron, African Jacquard marries her heritage of luxury French home linens woven in the style of Jacquard with the warm colours of Africa. Having travelled all over the Continent to countries such as Gabon, Congo, Angola, Burkina Faso, and now residing in South Africa, Christine's love for traditional African textiles together with her first-hand experience in these different design cultures is apparent in the patterns and designs created at African Jacquard.We use traditional French Jacquard looms and weave with natural fibres. We combine a variety of weaving techniques, such as our signature waffle weave, together with African-inspired geometric designs to develop unique and extraordinary textiles and manufacture them into bed throws, cushion covers, towels, table linen and kitchen linen.We are a company that believes in providing locally produced, high end quality products that are made to last. By evoking appreciation for quality and authenticity in design, we wish to play a part in decreasing the throw away culture and fast fashion habits that dominate the textile industry.We wish to influence our industry, attracting customers who desire products produced with excellence and not adequacy, consideration and not speed, and integrity, without regretful wastefulness.