Ashwini Malathi's Colleagues at ELXR
Ashwini Malathi's Contact Details
ELXR
Ashwini Malathi's Company Details
ELXR is a sports technology company headquartered in Singapore, with a wholly-owned subsidiary in Japan. Formed in 2018, ELXR offers innovative and personalised solutions that harness the power of sports technology and science. By addressing the gaps in the fitness industry, ELXR aims to support and motivate communities to live better and stronger together. ELXR Personalised Cloud Sports Club is a multi-channel ecosystem designed to bring together users, trainers and businesses together on a single platform. Through the aggregation and cross-pollination of physical training, users can personalise their workouts while coaches can build their business and expand their outreach. As the pioneer of a genetics-based fitness ecosystem, ELXR also empowers individuals to maximise their fitness potential through training supported by science and data. The ELXR Sports DNA Test Kit enables users with add-on options to determine their genotypes and customise an optimised training regime to accelerate their personal goals. ELXR has been selected for prestigious startup accelerator programmes, including those organised by 500 Startups, an early-stage venture fund and seed accelerator, in both the United States and Japan. ELXR also completed the Plug and Play programmes in Tokyo and Kyoto and was awarded "Best International Startup" at the former event last year. Plug and Play is an international venture capital and accelerator company based in Silicon Valley. Additionally, ELXR is one of the companies globally to be chosen by the Global Sports Innovation Centre powered by Microsoft (GSIC), an initiative to bring digital transformation the sports entities around the world. ELXR is the first Singapore company and the only startup in the region to have been selected for the programme.