NICCA USA is the subsidiary of a Japanese specialty chemical manufacturer. Core businesses in the US include textile chemicals, metalworking lubricants, nonwoven chemicals and paper chemicals. The metalworking and nonwoven chemical business units were added in the past few years. Niche markets for NICCA products include automotive textiles, technical textiles, industrial fabric, geotextiles, sound barrier, diecast and forged automotive parts and thermal paper. The company is distinguished in the market as providing unique, high performance products with close customer support and custom solutions. NICCA quality is recognized as the best in the industry. Although NICCA USA is well known in the Southeast, a recent push has been made into the Northeast, Midwest and California.