Ananda Asset Management is a London-based equity investment manager. The company was founded in 2018 by Louis Villa and Araceli Strassburger who have over 30 years of combined experience in public markets. Ananda runs a fundamental long/short equity fund which invests in European and North American equities. The fund seeks to own quality businesses that can compound their earnings faster than the market and are run by high class management teams. These businesses are held with the mindset of a long-term business owner where the assets are bought when they are not in vogue, ideally for less than what a conservative businessperson would pay. We strive to make thoughtful, rational decisions based on intensive primary research.