Ouh La La France was founded in 2008 and started rolling out Oh Marco Cellar Stores in Beijing in 2009. Oh Marco began developing the chain as a franchise business in 2010. Oh Marco Cellar currently operates more than 23 outlets in Beijing, GuangZhou, Tangshan, Dalian, Qing Dao, Shijiazhuang, Nanjing, Tianjin, Shanghai...Oh Marco Cellar aims at bringing the Art de Vivre" to chinese consumers, via wine education, advices and genuine sourcing, in original store concept from 75 to 300 sqm.All wines, including Grands Crus Classes from Bordeaux (Primeurs) and Burgundy (Hospices de Beaune), Bordeaux, Bourgogne, Languedoc, Beaujolais... are sourced by french specialists and imported exclusively to China by Ouh La La. Since 2009, Ouh La La also operates the F&B Management at the Institut Francais de Chine of the French Embassy in Beijing.