Happiness is something we all wish to have and be, but sometimes have trouble achieving. Modern life contributes to our anxiety; it's busy, fast-paced, stressful, and full of doubt. At the age of 95, with wisdom, reflection and passion, Gordon Carton founded Happiness Is Inc., as a way to inspire us to find our happiness within. He knew it's impossible to have a lifetime of happiness, but the gratitude we can have for what makes us smile, and the connections we share with the people around us, the happier we become. And happiness is contagious.Gordon passed away in 2017, but his legacy lives on with his granddaughter, founding partner and Happiness Is Inc. Chief Happiness Officer Andrea Armstrong. Leading a small group of women working to do the right thing, the Happiness Is Inc. team is dedicated to making high quality casual and athletic clothing that makes you feel happy about your purchase. Live it. Wear it. Share it.