Fanpics is proprietary camera technology that is pre-installed in venues and captures every fan celebrating during big moments in the game. Then, all fans have to do is enter their seat number into our app, and all the photos are theirs to share with friends – think Splash Mountain, but for sports. This fundamentally changes the live event experience, where historically every camera has been focused on the players, the field, and the action. Now, every fan can have their own game day story. And by Fanpics generating such high value content for every fan, they actively opt-in to our platform, which creates incredible opportunities for brands to reach this sought after audience in much more engaging and personalized way. Customer Journey at the MLS Cup (mls.fanpics.com)