TopShelf is a technology company that increases efficiency within the liquor industry. Our first application connects users with local liquor stores for a high quality, alcohol delivery experience. TopShelf was chosen to participate in the 2015 SXSW Startup Spotlight while simultaneously launching in Austin, Texas. The service has since expanded to Houston, Dallas, San Antonio, Leander, Cedar Park, and San Marcos. The Opportunity:$100B spent on alcohol per year in the U.S. with only 2% of purchases made online. We aim to provide retail stores, brands, and distributors the technology needed to shift the alcohol e-commerce landscape.