Humans are great rationalists however, we are far from being rational. Beebocircle is a team of behavioral, cultural, product, and business designers on a mission to assist businesses to unfold their true purpose. Utilizing our unique Alchemization Process, we search beyond the obvious- beyond the light of the knowledge. We believe that emotions and not just numbers inspire people. Our expertise extends across most of the purely intuitive and neuroscientific fields of user experience. We transform emotional insights into strategic interventions enabling organizations to be more efficient with their products, services, spaces, culture, and business practices.Beebocircle targets the part of the brain that scientists coins as a "seeking system", that rewards us for taking part in fulfilling our innate biological needs i.e, exploration, experimentation, and learning. We aim to create an environment of trust within companies that encourage the 'creativity quotient' which in turn stimulates innovations in the constantly changing environment.