Aya Al-Abrash's Contact Details

Aya Al-Abrash's Company Details

Backbase

Amsterdam, North Holland, NL • 1961 Employees
SaaS

Backbase enables banks to break free from the constraints of legacy IT systems and embrace a new-generation engagement banking platform. Our whitelabel platform enables banks to gradually replace or decompose disparate legacy systems and construct a modern journey orchestration architecture around customer needs. These incremental changes allow banks to streamline business critical customer journeys across all touch points while eliminating silos and empowering both customers and employees at their unique pace and priority. Furthermore, a unique “buy plus build'' operating model enables banks to gain speed and flexibility, allowing them to accelerate in their modernization journey. Adopting powerful out-of-the-box platform features and customer journeys into their existing tech ecosystem, enables banks to start delivering immediate value. At the same time the platform’s capability to coexist in open polyglot architectures gives developers the freedom and flexibility to build unique, differentiating value, rather than building the basic functionalities from scratch. With Backbase, banks can truly unlock the potential of customer-centricity and lead the way in shaping the future of banking. We help banks re-architecting banking around their customers through omni-channel engagement orchestration.