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Tarh Ideh
Bahareh Abbaszadeh's Company Details
Have you ever thought to yourself, why the message of an urban graffiti is more effective than thousands of billboard ads? Perhaps, it's because graffiti is a direct product of sentiments of citizens, however advertising is the product of think tank department of advertising agencies. The first one is created by people out of their experiences immediately, from anger and sorrow to passion and joy. But the latter is made in closed rooms, a summing up of repetitive cliché ideas and words. Sometimes advertisements set a strict and tough boundaries between brands and their customers. But today, our life needs real, quick, and tangible communications adapted to the fast pace of change in Digital Age; Friendly communications, that turn customers into passionate, permanent brand advocates.Realizing the necessity of change in traditional ways of advertising, a team of three young and energetic people with marketing and design expertise gathered together to launch a BTL advertising agency so in 2009, "Tarh-Ideh" has been founded. They imagined an advertising agency which can cross the strict and tough borders between brands and customers, make brands and their products come alive and emotionally connect with their people through live experiences. So, based on new interactive marketing strategies, sales services, digital marketing and market research, we are creating opportunities to bring brands into direct and honest engagement with their customers. In Tarh-Ideh we convey brand stories as bold, fast, energetic and emotional as a graffiti does.