Bala Kandula's Colleagues at LiftLab
Venkat Samanthapudi
Experimentation| Media Mix Modeling| Principal Data Scientist
Bala Kandula's Contact Details
N/A
LiftLab
Bala Kandula's Company Details
Digital Media Spend Optimization & Experimentation Made Easy.Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage.LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success.LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.