J.K. Trust, Bombay is a leading NGO with Pan India presence working in the field of Animal Husbandry by undertaking Cattle Breed Improvement Programme.•J.K. Trust is currently working in 11 states of the country.Mission:•Mitigating Malnutrition : Surplus milk generated by high milk yielding cows and buffaloes helps in reducing infant mortality and malnutrition among children. •Employment Generation: Skill development and employment opportunities for educated, unemployed rural youth. •Poverty Alleviation: Increase in milk production enables participating farmers to effectively supplement their income by sale of surplus milk.