This page offers practical ideas and guidance to build a sustainable practice in a professional services firm and focusses on the activities that can be done beyond billable hours. It follows the key principles as described in the book Beyond Billable Hours and mainly focusses on creating a sustainable personal business plan. The goal of this page is neither to convert fee earners in professional services firms into sales gurus nor to be a marketing ‘do's and don'ts' bible. Its aim is to guide and help you to think about the things that matter from a commercial viewpoint if you want to make it to partnership. It should help you to stand out from the crowd, because that is what counts.