Barry Cohen's Colleagues at Edison Group Inc
Barry Cohen's Contact Details
212-367-7400
Edison Group Inc
Barry Cohen's Company Details
Edison Group, Inc. amplifies our tech industry client's marketing efforts by creating deep-technical and competitive marketing content used in campaigns that drive engagement to generate leads and increase revenue.Located in Union Square, New York City, our experienced marketers, business/IT analysts and executive team have been providing insights and competitive technical information to impact revenue and IT decisions since 2005.A deep-technical, hands-on approach to industry research combined with our network of experienced business/IT analysts and practitioners have been instrumental in building and strengthening lasting relationships with numerous Fortune 100 technology companies.Every internal or public-facing project Edison Group undertakes is customized to meet the client's objectives.Edison works with marketing, sales and development teams looking to:* Define and align messaging based on market needs* Improve competitive positioning and define differentiation* Support value propositions to impact sales* Focus on competitor weaknesses and client strengths* Research usability* Plan feature and functionality enhancements* Engage in social media to amplify messagingIT executives depend on Edison to inform IT decisions as to the best choice in a solution assuring continuity in processing and employment.Some marketing firms help to position your messaging. Some create content. Some have deep-technical expertise. Some have a practitioner perspective. Edison is one of the few firms that does all, offering a uniquely complete end to end marketing solution. Our goal for every client engagement is to measure the ROI achieved.For inquiries, email info@theedison.com