We are a unique sales activation agency in the world of outsourcing with a mission to empower SMB organisations to attain the most cost-effective sales results by providing scalable and optimised Sales-as-a-Service infrastructure.What is Illiicium? The name Illicium derives from the Latin word Illicio which means entice. It is also the name of a luminescent fin ray that anglerfish use to attract other marine animals.To survive in near-lightless conditions this creature developed a tool that turned darkness constraints to its advantage. This fish does not dart after prey or hunt it down. Instead, it cleverly manipulates illicium by dangling it in different directions, emitting glowing lures to engage and draw infatuated animals to it. Anglerfish is small but adaptive. It thrives by using tactics and strategies no one has seen before. It does what others don't – develop new ways to create opportunities and solve problems. And so do our customers.When it comes to sales we are the secret tool companies use to attract new clients and ignite their sales activation engines. We offer the fastest, most-targeted path to market using an orchestrated outbound approach to deliver qualified opportunities direct to our customers' business. Since 2013 our team run hundreds of activation campaigns and helped dozens of local and overseas organisations seeking to start operations in Australia and New Zealand.