Qualia packages and distributes a wide variety of wearables, gadgets and audio productsthroughout the Middle East and North Africa region — catering to people‘s lifestyle and businessesneeds and requirements in the region.When we chose the name "Qualia" (in reference to human experience) it was our way ofacknowledging that indisputable relationship between us and the variety of products and gadgetswhich we interact with on a daily basis.To us, Qualia has never been simply a matter of harvesting decades of collective experience andaccumulated resourcefulness. Each one of us at Qualia appreciates that sensational experiencebrought by 21st century technology. In fact, and despite all the professional effort we put into a newproduct or service — each one of us loves the fact that we get to test these toys first; and imaginewhat it would mean to a seasoned fisherman, a rebellious teenager or a music lover.