We are a friendly approachable electronic design consultancy, based in beautiful Somerset. We specialise in bespoke embedded control systems, mainly for commercial building controls and home automation. Our mission is to make complex design processes simple and understandable.Designerds was established in 2011 by Ben Mack. After graduating in 1984, and working as a design engineer for companies such as AB Electronics, in 1989 Ben was one of the three founding members of Watchfront Ltd. After 21 years as a senior engineer and director at Watchfront, as their business model diversified, Ben decided to set up a separate venture focussed purely on design. Designerds still has a close working relationship with Watchfront, and is involved in the design and development of the FireBrick range of network appliances.Meet the team - Ben is the principle engineer, and handles most of the hardware and software design for commercial building controls. Toby, who until recently was a senior engineer and project manager at Nokia UK, is using his experience with consumer products to develop residential systems. In addition, John is our business advisor, Eileen does the books, tax returns, and other admin, and we have a local agency handling our marketing. By paying them to handle the business side of things, we can focus on design, which is our passion, and is of course what our clients pay us for!