Peer Insight is an innovation firm that enables leaders to drive new growth and turn ideas into reality.+ We help organizations understand their customers through ethnographic research, so that they can design a service that uniquely fits their needs+ We approach challenges entrepreneurially - we quickly validate concepts to de-risk ventures before they ever enter the marketplace+ We don't just design and test new services - we design and test the business model tooIt is our greatest joy to help our clients shape the near future to create innovative services and experiences that improve the world.