Ben Smith's Contact Details

Ben Smith's Company Details

Future Story Marketing Consultancy

Rose Bay, N/A, AU • 5 - 9 Employees
N/A

Future Story is an integrated, creative and strategic marketing consultancy with extensive experience in launching and building consumer brands in the Australian market – it will show you how best to craft and tell your story to catalyse your business goals in this often challenging market. Run by Ben Gotto Smith, with over twenty years of creative yet commercially- accountable consumer brand marketing experience; starting as a strategic planner, moving into public relations, then integrated comms, and now combining these skills to operate as a strategic / creative / digital / PR resource to select brands and agencies in Australia, London and SE Asia. Ben's dual-nationality and matching experience in both UK and Australian markets provides a unique cultural lens under which to examine all marketing of UK brands entering the Australian marketplace to ensure they retain their British DNA while best appealing in Australia. Future Story delivers all the advantages of an agency with none of the overheads, creating a cost- effective route to access the skills and network of a senior marketeer. Ben draws on his tight knit collective of suppliers and partners if needed, and only where the client does not already have these resources in-house, further refining cost efficiency. While PR is a stand-out skill, we approach each marketing challenge from an integrated perspective, using strategic planning, social media, events, paid media, brand and talent partnerships as needed. We already partner with advanced networking portals such as theright.fit, Press Loft, CoverageBook and AAP.We have long-standing contacts with the most relevant media, Bloggers and digital influencers.Client, media and agency references are available on request.