Benny Pollak's Contact Details

Benny Pollak's Company Details

Adtoniq

San Francisco, CA, US • 20 - 49 Employees
Advertising/Marketing/PR

Publishers are missing out on a large revenue opportunity. Our network safely and easily creates brand new ad revenue. Adtoniq has introduced a way to make revenue from your blocked audiences with One-Click Consent™. Our frictionless technology allows ad block users to opt-in via transparent messaging. Once opt-ed in, we serve high quality ads from our network or direct advertiser partners. Block rates among high-income and high-value users are far greater than industry averages and solutions like whitelisting and forcing ads simply do not work. This is an audience that is currently untapped and highly valued by premium advertisers. Adtoniq helps sites connect with their ad blocking audiences. Instead of helping sites circumvent blockers or force ads through, Adtoniq gives the user the power to bypass their ad blocker with One-click Consent. When sites make it easy for the ad blocker to use their site, ads get served to more receptive users.At Adtoniq, we are not opposed to ad blocking, far from it. We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking. They see current advertising as intrusive and negative to their experience, so it's no surprise that ad blockers have proliferated and continue do to so.Today, consumers are ultimately in control. We know what works and what doesn't. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer consent based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.