Bert Laar's Contact Details

Bert Laar's Company Details

WPP Open Dynamic Content

Eindhoven, North Brabant, Netherlands • 11 Employees
Marketing & Advertising

WPP Open Dynamic Content - known as WPP Open.DC or in short ODC - is the preferred technology partner for WPP for creating, producing and delivering omnichannel creative content across the globe. As the de-facto SaaS platform with a core specialism in video, and the Centre of Excellence (CoE) with experts in Addressable Content (AC), we drive a strategic integration of People Process and Platform to deliver on our client's needs. This is an end-to-end, technology-neutral solution to unlock the true potential of addressable communications across all channels.Our experts are dedicated to helping WPP agencies and brands globally transform marketing into personal narratives through our advanced, yet easy-to use, Dynamic Creative Optimisation (DCO) platform for addressable content (advertising).Informed by media, enabled by data, and delivered through AI-powered and powerful automated technology, we enable marketers to personalise relevant creative variants with speed and scale - all the while saving costs in digital assets production and increasing performance. WPP agencies and brands can now finally reach the right individual with the right message, at moments that matter to them, across channels, platforms and devices - all from one single platform.