About us SIGNSthelabel (STL.) is a CA based handbag label launching Fall/Winter 2018 by Beth Moore. The line features women's contemporary bags rooted in simple design and high-quality materials that "make conversation, not statements." The name SIGNS is a play on the subtlety of change and how simple, almost unnoticeable, shifts can re-define purpose.Beth Moore is an American designer and entrepreneur from San Antonio, TX. She studied Merchandise Marketing at the Fashion Institute of Design & Merchandising in Los Angeles, CA. "Simple design for a complex life."