Betsy Avila's Colleagues at Organiz
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Organiz
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Whether your campaign is looking to promote a cause, impact policy, inspire donors to take action, or respond to a crisis, it requires strategic planning and preparation. A core part of your plan will be to organize your base on social media - to bring awareness to your cause online.But let's be honest. Organizing social media actions is a very manual process. Activists must be wrangled across Signal and What's App threads; content and messaging are iterated across Google Drive, Adobe Suite and various online tools. In addition, social media actions require a large enough base to give it the best chance of going viral.As activists we've had the same problem while organizing our own campaigns. Social media toolkits are a pain to put together. And tracking who posted what is an even bigger logistical headache. Traditional social media tools don't really address organizers' needs, and the few tools that do exist for organizers to organize on social media are cost prohibitive. That is why the Organiz team came together to create a platform to streamline the process of coordinating social media actions.Organiz walks an organizer through the entire process of coordinating a social media action. ▶On the platform you can collaborate with partner organizations on writing talking points and content templates. ▶When your talking points are ready, the next step is recruiting campaign participants. ▶Many organizers may want to post their tweets later, so we allow folks to schedule their posts. ▶Finally, it's always important to measure how effective your campaign was - we provide baseline metrics to help assess the impact of your action. Organiz automates much of the logistics including sending reminders, impact reports, and thank you emails to other activists, so you can focus on everything else. Solidarity between different groups is important so we can work together to elevate common causes and support each other in that process.