Shockfruit is for sports. It is for sports professionals. We are a niche social network for sports persons with marketable skills, both on the ground and off it. Players, athletes, gamers, fitness experts, trainers, coaches, instructors, sports marketers, agents, and all those who are active in sports industry can now connect on one platform. Shockfruit is a start up that aims to bring sports merchandising wholesale to the digital arena. While retail merchandising has reached to the heights through eCommerce and social media, very little can be said about the wholesalers in this area. The aim is to simplify tendering process of sports goods and services for both the buyers and sellers.