John Grossman, President of Classic Hotels & Resorts, has a mission of providing guests and groups alike with a hotel brand that blends the consistent service of a premiere chain hotel, with the unique design and service elements of a boutique hotel. As John says, "Guests stay at hotels for a variety of reasons. Some for business, some for pleasure, and some out of just pure necessity. Our job is to help them. Help them achieve a successful business trip, help them relax, or just help bring a bit of comfort to their lives. To do that, we have to create a brand that not only provides consistently great service, but a brand that provides unique experiences. Experiences that help guests achieve their goals. Experiences they can share with others."To bring this vision to life, John hired Richard Behr as the Chief Operating Officer of Classic Hotels & Resorts. Richard's vast experience with The Phoenician, Ritz Carlton and Hilton Hotels has created the foundation of a new hotel company that marries all the consistent service standards of the finest chain hotels, with the uniqueness of an independent boutique hotel. To assist in creating John's vision, Richard hand-picked a team of industry executives with more than 80-years of Marriott, Starwood and Hyatt experience to lead the growth of the company, along with executives from some of the finest boutique hotels in North America to create a brand that is uniquely different from mainstream hotels. This, coupled with John's finesse in creating unique design elements and guest experiences, helps complete his vision of creating a hotel company featuring the "The Best of Both Worlds."