Bill Abrams's Company Details
New York, NY, US • 5 - 9 Employees
Advertising/Marketing/PR
Housecalls has been dedicated to ethnography since 1983. We depth interview and video record consumers in their everyday environments while they use products and services to provide actionable insights and strategic direction for many Fortune 500 companies. President, Bill Abrams, is author of The Observational Research Handbook, and co-chair of QRCA's ethnography SIG.
consumer insights
strategic direction for marketing & advertising
in-store applications
package research
hispanic ethnography
consumer insights
strategic direction for marketing & advertising
in-store applications
package research
hispanic ethnography
consumer insights
strategic direction for marketing & advertising
in-store applications
package research
hispanic ethnography
strategic direction for marketing & advertising
strategic direction for marketing & advertising