Newaya is the ultimate trade-in partner for regional cellular carriers and wireless retailers. Our software, NewayaTrade, makes it incredibly simple to build creative trade-in incentives and offers into your existing handset financing programs. Our small team of tenured trade-in experts works directly with carrier product managers and marketing departments to integrate trade-in systems that help regional players compete with offers from the Big 3: Verizon, AT&T, and T-Mobile.