William H. Coleman, Inc. was originally established in 1974 in Jacksonville, Florida to provide Marketing, Advertising, and Public Relations services for domestic USA and International clients. The Company's first significant assignments in the Travel Industry were to help launch the first Rendez-Vous Canada in Toronto, and the inaugural TravelMart LatinAmerica in Lima, Peru, in 1978. These two events marked one of the first times that a "pre-scheduled appointments system" had been used to help organize a "Buyers and Suppliers" Trade Show. The Company used this revolutionary new format to create new Travel Industry events in Florida, The Caribbean, Mexico, Europe, and several regions in the USA. Most Travel Industry Events now using the "pre-scheduled appointments" format are based on the original William H. Coleman, Inc. "SelectMatch™" management systems. The Company now manages Travel Industry events in Latin America, Mexico, and in Europe that are carefully targeted to accomplish specific sales development objectives.