Bill McDowell's Contact Details

Bill McDowell's Company Details

Accelerant Research

Matthews, NC, US • 20 - 49 Employees
Advertising/Marketing/PR

Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics.Contact 704-206-8500.Our strength in research capabilities rests on our thought leadership, practice skills, and experience in…Customer Satisfaction and Loyalty • Loyalty driver identification and tracking• Purchase cycle (and other customer acquisition-related studies)• Account opening and fulfillment• Relationship deepening• Customer attrition and win-back strategy• M&A transition strategyProduct Development• Concept screening and normative benchmarking• Concept testing with volumetric projection capability• Pricing strategy• In-market testingOnline Qualitative Research• Via propriatary BlogNog Research platform (http://www.blognogresearch.com)Advertising / Communication• Consideration driver identification• Brand equity assessment and positioning• Naming and positioning• Copy testingStrategic and custom research• Market structure and segmentation studiesOther capabilities include:• Management consulting services – syntheses • Conjoint / choice modeling• In-person interviewing • Hispanic and other multi-cultural research• Other focused segments (e.g. low-income, military, mass affluent)