When researching brain supplements, there should be zero tolerance for misinformation. You may be looking for corrective supplements for a condition. Or seeking a specific benefit like improved focus or memory retention. You might need a general knowledge of which natural remedy is right for you. Whatever the supplement is, only one thing matters: the truth. You need to know: Does it work? What are the effects? You may have looked at reviews on various websites, but found they often feel like hyped sales pieces. A lot of them smell suspiciously of affiliation to particular brands. You need a source of reviews that is safe from bias. A source that values the truth above profit at all times.In 2012 we were in a similar predicament. We were horrified at how so many companies were putting profit before the truth. Poor quality and biased reviews were the norm. We couldn't accept that as an industry standard, and decided to take matters into our own hands. We created BrainReference.com to raise the quality of information available online.