Bill Schaefer's Colleagues at TPS Engage
Bill Schaefer's Contact Details
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Red Bank, New Jersey, United States
TPS Engage
Bill Schaefer's Company Details
If you try to imagine the future of digital screens (dOOH Billboards, Indoor & Outdoor Digital Signage) and how it will be in 10 years from now, that is what we are doing today. In a more visual approach, very similar to OOH Media from Minority Report. Our business focuses on 3 main pillars: 1. Access: Real-time access to available OOH & Signage inventory on a last minute and short term model, meaning any company or agency can see available space on any particular screen, buy the empty slot at a discounted price, upload an ad and watch it run, all in a matter of minutes. 2. Contextual programming and data driven ads: We feel that the content on screens in the streets, in public transport or in retail venues should be reactive to the audience and provide valuable information. Our approach to programmatic is driven by real-time data and real-time injection of content to the screens that respond to audience specifics (from basic weather or traffic to more advanced demographics or direct consumer targeting), all gathered with real time online data. 3. Performance & convergence of online-mobile-offline media: The ultimate goal of any ad is to convert the message to quantifiable awareness metrics and/or quantifiable monetization metrics. When it comes to offline media, that can be achieved by the merger of Visual Messages with mobile and online engagement.-----Try to imagine the future of digital screens (OOH Billboards, Indoor & Outdoor Digital Signage) and how it will be 10 years from now, that is what we are doing today. Very similar to OOH Media from Minority Report. Our business focuses on 3 main pillars: 1. Real-time access to available OOH inventory on a last minute and short term model, meaning anybody can see available space on any screen, buy the empty slot at a discounted price, upload an ad and watch it run, all in a matter of minutes. 2. Contextual programming and data driven ads: The content on screens in the streets, in public transport or in retail should be reactive to the audience and provide valuable information. Our approach to programmatic is driven by real-time data and real-time injection of content that responds to audience specifics. 3. Performance & convergence of online-mobile-offline: The ultimate goal of any ad is to convert the message to quantifiable awareness metrics and/or quantifiable monetization metrics.