Bincy Varghese's Colleagues at SOHO Middle East
Bincy Varghese's Contact Details
Dubai,Dubai,United Arab Emirates
SOHO Middle East
Bincy Varghese's Company Details
SOHO Middle East is one of the emerging partners for luxury retail across the GCC & Middle East. It was incorporated in 2018 as the retail arm of Marya Group. it operates businesses in different sectors across the UAE. It's main focus is in hospitality, luxury retail and beauty. In 2018, SOHOME introduced IRO, a premium fashion brand in Paris, to UAE and Lebanon. With stores located in the Dubai Mall, Mall of the Emirates and Downtown Beirut. IRO is also available in Bloomingdale's store and ABC Lebanon. It is also available on reputable online fashion e-commerce such as Namshi, Ounass, Bloomingdale's. It also has its own website www.irouae.com. SOHOME expanded its luxury portfolio with a cool brand AMIRI this year and the first store is targeting Mall of the Emirates as its first store to open outside USA. AMIRI is a modern luxury brand that incorporates elements of California lifestyle and American Rock n' Roll established in 2014 by Mike Amiri.