Bob Biel's Colleagues at SPARC Group LLC
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SPARC Group LLC
Bob Biel's Company Details
SPARC Group LLC ("SPARC Group") is a fashion industry leader that designs, sources, manufactures, distributes, and markets women's, men’s, and kids apparel and accessories in key markets worldwide for iconic brands including Aéropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand, Nautica and Reebok. Since 2017, SPARC Group has been successfully strengthening the long-term value of brands through leadership teams who understand the DNA of each brand and are dedicated to exceeding expectations across every touchpoint in the customer journey. SPARC brands operate via a mix of retail locations, wholesale businesses, licensing partnerships, and e-commerce platforms. SPARC Group LLC is a strategic partnership between Simon Property Group, a preeminent retail real estate company, Authentic Brands Group, a global leader in brand development, and SHEIN, a global integrated online fashion marketplace. Pioneers in technological advancement, SPARC Group offers world-class e-commerce platforms for each brand. Consumer behaviors and expectations are always evolving, and with millions of followers across each brand's social media platform, SPARC Group has the ability to gain insights in real time to proactively adapt to customer needs. Through the use of responsibly sourced fabrics, recycled materials, and ethical manufacturing practices, SPARC adheres to industry standards and consistently meets the highest expectations for quality, design, construction, and performance. With a keen understanding of both the target customer and the brands that cater to them, SPARC Group has revitalized the fashion and apparel industry in recent years and is poised to continue this development with the acquisition of additional brands.