Borah Choi's Colleagues at Gap Inc./GID
Borah Choi's Contact Details
(650) 952-4400
New York, New York
Gap Inc./GID
Borah Choi's Company Details
GID is the Growth, Innovation & Digital division of Gap Inc. The GID division of Gap Inc. manages a portfolio of the company's up-and-coming brands; Athleta, Piperlime and INTERMIX; and serves as an incubator for the next set of global brands. GID is responsible for driving new strategies, technologies and innovations that power growth for the entire company. This includes delivering an industry-leading omni-channel platform that bridges the digital and physical shopping experience for customers. In addition to the brands, teams within the division include Customer Engagement Marketing, Product Management, Finance, Strategy and Human Resources. GID is also home to GapTech, the function driving innovative retail technology and powering e-commerce for all of the company’s brands, while delivering global enterprise technology for Gap Inc. Together, GID's teams work cross-functionally to support all of Gap Inc.’s brands with world-class digital capabilities and expertise. GID is reinventing retail and driving innovation in the context of real businesses and brands, and has the global talent and resources of a large company to invent, reinvent, test and learn what works best for its customers in some of the world’s favorite brands. Gap Inc. is a leading international specialty retailer with more than 135,000 employees who live and work around the world. It has six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – and more than 3,100 company-operated stores, and over 350 franchise stores. Its e-commerce sites reach customers in more than 90 countries worldwide.