As the first 100% virtual advancement consultancy, Rootstock was founded to bring our creativity, passion and global perspective to your organization without the burden of costly overhead, unnecessary travel, or the loss of your most precious asset: your time. A bit about our practice areas are below:TALENT MANAGEMENTWith job requirements becoming so specialized and resource needs so acute, where do you even start? At Rootstock, we help make recruiting great fundraising talent part of your organizations's DNA. So whether you are facing the temporary or permanent leave of an advancement leader, campaign staff growth, sourcing of top frontline talent, or need guidance building your own talent management program, Rootstock has your back. MAJOR AND PRINCIPAL GIFTS80/20 Rule? Try 98/2! Never in history has principal giving been more important to organizational ability. And today's modern donor has high expectations for demonstrated impact, gift reporting, bespoke engagement and stewardship, and yet is faced with more giving options than ever. In this environment, sharpening your major gifts focus is more important than ever, and wasted effort can be catastrophic to the top line. So as the saying goes, "if you want apples tomorrow, plant apple trees today." Rootstock's major gifts strategy blends the principles of cognitive psychology with fundraising best practices to build the most authentic and impactful relationships with your most capable donors. We partner with your advancement services team and programmatic staff to align cultivation and engagement efforts at every level of the gift cycle. HIGH IMPACT INITIATIVESSometimes there's an urgent need requiring an acute infusion of major resources. With experience leading 7-, 8-, and 9-figure projects donations, including the largest basic research facility in MIT history, Rootstock brings expert guidance to help you reach your high impact, short duration fundraising goals.