The Comfy Cup™ was invented by 8-year old, Kyler Russell, as a solution to the uncomfortable hard athletic cup that he was required to wear as part of his baseball uniform.THE PROBLEM: Kyler's coach required all players on his team to wear a protective athletic cup to all games and practices. The athletic cups available were all hard, bulky and uncomfortable, which interfered with Kyler's ability to concentrate on the game.THE SOLUTION: A more comfortable, light weight, flexible, and appropriate fitting athletic cup designed specifically for young athletes.Kyler and his mom put their heads together and created "The Comfy Cup™". What started out as a hand-sewn product created in the Russell Family's dining room has evolved into the field-tested, kid-approved Comfy Cup™ available to youth athletes around the world.The Russell family is blessed to live a life where they get to leverage their own life experience, love for sports, and unique creative talents to materialize a product that meets a need for boy athletes. Realizing the joy that comes in manifesting a creative idea and seeing it benefit others.