Chuckwalla provides organizations with innovative software to effectively communicate their messages across traditional and ever expanding interactive media channels—and to do so consistently and simultaneously. We understand the complex workflows associated with mission-critical applications in marketing, publishing, and training. We continually strive to empower our customers to manage the challenges of creating, producing and distributing rich media throughout the digital asset lifecycle. We pioneered enterprise digital asset management (DAM) in 1992, when founder and CTO Ashwin Shah began innovative work in the area. Ever since, we've been driving disruptive change in the DAM market. Today, we are the first to extend DAM from a static content "warehouse" to a dynamic content "factory" to create and produce digital assets. We call it a Digital Asset Lifecycle Management system.