The singular purpose of the Hard Assets Alliance is to provide customers with a simple, low-cost way to buy and sell precious metal, with the convenience and security of ready storage inside or outside the United States.The Hard Assets Alliance (HAA) is an industry association of trusted economic and investment research firms that fosters a better understanding of precious metals markets and offers the SmartMetals platform: a one-of-a-kind physical precious metals trading broker to retail investors. HAA allows anyone to open an IRA, and purchase, store, and sell physical precious metals domestically and internationally... with just a few mouse clicks.