Brand marketing in the healthcare space is experiencing significant transformation today, with the emphasis shifting from product-focused brand building…to patient and provider empowerment. In order to address these changes, effective support programming, should be delivered to providers, through their practice flow, and for patients, through Payors and specialty pharmacy to provide HIPPA compliant programming at scale. As a result, the pharma and biotech industry require a mix of skills and partnerships to meet these new opportunities.Foundation Health Med, through a hybrid approach, offers in-house tactics, and strategic partnerships with leading services providers to leverage proven solutions at the greatest value and scale. We focus on new innovative and effective solutions to reach, inform and influence our selected constituencies whether, Providers, Patients or Payors.