I come up with "the big it" that motivates target audiences to take actions that fulfill clients' business goals.I guide communications and media projects, from branding and naming to copywriting to full strategy development. I am a writer, creative director, marketing strategist, and interactive branding specialist. I practice "outcome-driven strategy," and have developed a highly effective approach to solving marketing, communications, and business problems.In other words, I create content. Lets talk about your business problem, an upcoming project, something in progress whose solution may seem elusive. I'm ready to accompany you on a sales call (I am a great asset in closing the sale).