Brian Shaw's Contact Details

Brian Shaw's Company Details

Hearful is the first enterprise voice of the customer analytics platform to couple social listening and customer modeling with a deep understanding of retail. Hearful consists of data collection and integration, an advanced natural language processing and machine learning engine, and powerful applications focused on retail merchandising, store operations, and marketing\\Data Collection and Integration:\\The Hearful platform collects and integrates unstructured voice of the customer data from anywhere your customers are talking about your brand, your products, or your stores. Hearful integrates this data with your first party data. \\Analytics:\\Hearful's natural language processing engine uses machine learning to identify and extract relevant topics and themes from text. In addition, Hearful identifies the sentiment behind what customers are saying, overall and by theme. Finally, Hearful employs a variety of techniques to map voice of the customer data to a retailer's segments.\\Applications:\\Hearful includes applications that address critical aspects of a retailer's business. Hearful for Merchandising enables a customer-driven planning and buying process by tying themes and sentiment by customer segment to products and locations. Hearful for Stores infuses the voice of the customer into store operations and store planning processes. Hearful for Marketing supplements a retailer's first party customer data with the voice of the customer, driving improved campaign planning, execution and measurement.