Freerange is a retail grocery store that brings artisanal quality affordable food and consumer products to the people.The company has a couple of simple yet important values:1. Do the right thing for the public even though that means less short term profits for the company2. Find the most interesting and healthier products that exist3. Support small scale manufacturers that have great products but not enough marketing muscle4. Present a limited but essential assortment of products and simplify grocery shopping for our customers5. Be affordable without sacrificing quality6. Provide our customers with the best service experience of their lives7. Employ the smartest people, pay them top salaries, and have fun serving our customers8. Be fair, honest and transparent unlike anyone has ever been in this space9. Do not be fake, do not jump on trends for the sake of it, do things only if they make sense10. Do not accept industry norms, question everything, always learn and share our knowledge with our customersIn other words make a genuine positive impact on our society.