Brooke Merrick's Colleagues at Quantiful
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Quantiful
Brooke Merrick's Company Details
Quantiful is the world leader in consumer behaviour led demand planning software. Forecast consumer demand using machine learning predictive analytics that significantly enhance forecast accuracy - minimise working capital and maximise profits.Quantiful's product is a Saas based demand planning portal which uses data on consumers' buying intent generated from over 90 data sources including all major social and search platforms and marries it with client transactional sales data to significantly increase SKU level forecast accuracy for clients.Quantiful's platform and associated analytics services can also be used to predict future consumer trends impacting a category thereby identifying market opportunity and threats for reputation management , NPD and social marketing campaign optimisation.Our clients include Spark, Fonterra , HP, Worksafe NZ and Silver Fern Farms, Tourism New Zealand and New Zealand Rugby through its partnership with Kantar NZ and Colmar Brunton.