THE CANNED GOODS IS A METAPHOR. IT REPRESENTS A DIFFERENT TIME…A time when agencies weren't after the easy way. They were after the right way – you know… for their clients.It represents a time when agencies weren't looking to automate absolutely everything so the only thing that benefits is their bottom line. An era where things didn't come easily and the answer wasn't something that you could just Google and toss over the fence to the client… You had to think about their needs and work at a real solution. A time when work was actually crafted by hand… When hand-crafted wasn't just another marketing term.