This brand was formed November 2017. It has grown to roughly 54,000 followers on Instagram since, and fortunate enough to have a community of fellow hunters and outdoor enthusiasts growing.-I truly believe it isn't about the hunt, but the ~opportunity~ to just enjoy God's creation.-I wanted a brand that did not cater to Instagram famous hunters, but for the 9-5 fella who only gets the weekend to hunt.. I feel like that group is the backbone of the hunting industry.-This platform is not only to share pictures, but for life principles to help us all out. Life is bigger than a hunt. Here's to the great outdoors and a little more love for the side companion.