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NEAPOLIS
Burcak Ertug's Company Details
Neapolis is a boutique consulting firm I founded in 2009 in Paris to provide premium and luxury brands with first class actionable insights regarding:- their DNA - the definition and international roll out of differentiation strategies aiming at enhancing this DNA.At Neapolis we thoroughly define brand DNA as this definition always plays a pivotal role in our further re assessment of brand general strategy. We also strive for a high level of consistency as far as key components of this differentiation strategy are concerned: - clients segmentation & CRM- product and services offering- omni canal distribution & retail strategy- off and on line marketing activities - human resources managementLast but not least, we focus on the various issues raised while executing this strategy at local level, especially in multi cultural environments.Since 2008 - 2009 the luxury market has been getting much more challenging, demanding and uncertain. Nowadays success is driven by a differentiation strategy. All true leaders are focussing systematically on such a strategy. It's the only one which can generate long term positive feedback from the brand's various clienteles, thus resulting in optimized top line performance. And it's our daily commitment: let's follow this path togetherMain achievements and clients references are available upon request.